Certified Aging-in-Place Specialist (CAPS)
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Barb Brinkmann
Barb Brinkmann
Our mission is to provide an enriching interior design experience and custom design solutions with great client satisfaction.

Staging Your Home

Contrary to what you might think, it’s about more than preparing the house for sale. Staging is what you do after you’ve cleaned, decluttered, painted, made minor repairs; it’s all about dressing the house for sale.

Staging can range from a simple consultation with the sellers about how to reduce clutter, to painting, landscaping, flooring and, of course, staging the interior of the home with furniture, plants, artwork accessories and more.

Staging a home that is for sale is one of the smartest decisions a seller can make. Home staging can turn a cold lifeless looking property into a warm and inviting home in the potential buyer’s mind.

Some sellers are reluctant to spend the money on home staging, but that is usually short-sighted. Study after study has shown that the increase in the purchase price of staged homes far more than covers the cost of staging. In addition, staged homes usually sell much faster, and with more satisfied buyers.


  1. You will make more money
    U.S. Housing and Urban Development reports that a staged house sells, on average, 17% higher than a non-staged house.
  2. Your House will sell faster = Less Headaches and Hassle
    The New York Village Voice reported that the average number of days on the market for a staged house was 13.9 versus 30.9 days for an unstaged house.
  3. The Cost of Staging Doesn’t Cost a Dime
    In a 2003 HomeGain Survey of over 2000 Realtors it was discovered that sellers who spent up to $1000 Staging their home recovered almost 200% of the cost in the sale of their home.
  4. Most Home Sellers Cannot View Their House Objectively
    If you can’t see objectively, you can’t “package” effectively. Have a staging professional give you a detailed, step by step, “Action Plan”. For less than $500 so you can do the work yourself.
  5. Less Guesswork and “Do It Yourself"
    A professional home stager can manage your projects from start to finish OR give you a detailed report based on extensive knowledge and training so you can “do it yourself”.
  6. Only 10% of homebuyers can visualize the potential of a home.
    That’s why staging a vacant home is critical! You don’t want the benefits of your beautiful home left up to the buyer’s imagination.
  7. Studies show that the longer your home stays on the market the lower your selling price will be.
    Don’t settle for less and lower your price…have your house staged.
  8. The Money You Make is TAX FREE!
    Take advantage of your tax-free capital gain by getting every dollar you can in the selling price of your home.
  9. Leaving your House in “AS IS” Condition Will Help Sell The Competition. 
    Right now the number of homes for sale is at a record high, competition is getting stiff and buyers have an expectation when they walk through your door.
  10. Is staging similar to interior design?
    Actually, they are quite different. Staging is for the benefit of selling a home and not for actual living. For example, a television might be removed from a room because it visually looks better. Or in many cases, furniture is pared down to just the essentials so potential buyers can imagine their own furniture and style in the home and not be distracted by the furniture already in place.


  • Pricing the House Right
  • A Perfectly Targeted Audience
    Most buyers who come to your house are good prospects: they are actively shopping for the product you are selling and your house probably already meets their general criteria.
  • A Captive Audience
    The buyer is in your house and will probably spend up to an hour studying it.
  • An Opportunity to Make Multiple Impressions
    Each room gives us the perfect opportunity to make dozens of "first" impressions. With each detail we will move the buyer from looking at your house to evaluating whether it could be HOME.
  • Homes are Purchased Based on Emotions.Love at First Sight
    Only if buyers "feel" as if your house could be home can they determine if it will buy. We will depersonalize the space and create "emotional connection points" to actively engage a buyer's mind to imagine how life can be in the house.

    Within fifteen seconds buyers develop an attitude toward your house that is reinforced by everything else they encounter. Let's make those fifteen seconds and first impressions positive! When a house feels as if it could be home, buyers will intuitively reprioritize their list.

    We'll accentuate the positive and downplay the negatives in each room. We'll create balance, warmth and cohesion by using easy decorating tricks of the trade.

  • Buyers Will "Profile" the Sellers in their Buying Decisions.
    Neat and organized sellers take care of a home and vice versa. We'll unclutter and clean those areas buyers use to profile "neatness."
  • Nationwide, the typical homebuyer household consists of a married couple aged 36 with a household income of $71,300. We will target these people in our style and décor so your "profile" fits.
  • Buyers will view your personal things, impersonally.
    If you can't see objectively, you can't package effectively. We'll put on "Buyers Eyes" in each room of your house.
  • How much does it cost?
    Prices vary depending on where you live and the local demand for professional home staging. Most listing agents agree, however, that vacant homes show better with staging and will encourage sellers to hire a professional stager. Fees range from $500 to $5000 or more, depending on square footage and the number of rooms staged. You would recover the cost.


Here is what one of our recent customers had to say about their experience:

Hi Barb,

Bob and I just want to thank you again for your help with remodeling and decorating our house. We put our house on the market, and it sold within 2 weeks to one of the first people to walk through. We have no doubt that your decorating and staging made a huge difference, and we are so glad that we followed your suggestions! [...] if you are interested in coming to Minneapolis... we could use your help with our new place!

Thank you again for your help and expertise.

Fondly, Marilyn & Bob


For your first step to a more beautiful living environment
call us today at (262)375-4907

Do you have some questions? Check out these pages for some specific answers, then call us!

Why Should I Seek the Services of an Interior Designer?
Barb is a Certified Aging-in-Place Specialist. Why is that important?